Kempinski debuts with a five-star ski resort in Romania

FM newsroom – hotel development. Situated in the mountains of central Romania, Kempinski Hotels reveals the latest addition to its European constellation: a contemporary ski resort that will transform the town of Poiana Brasov. With 120 guestrooms, Kempinski Poiana Brasov Mountain Resort will be the first five-star hotel in the Transylvania region.

Elevated levels of luxury

The chic ski resort in Romania’s Carpathian Mountains is set to become the first five-star hospitality project in the year-round resort of Poiana Brasov. The EUR 70 million project marks Bucharest-based developer Rock Holding’s first foray into the luxury hospitality space after successfully developing a collection of high-end residential projects in the Romanian capital, states the official announcement.

“The mountains of Eastern Europe are some of the most spectacular in the world and we are thrilled to have found a new home in the enchanting village of Poiana Brasov. Together with Rock Holding, we hope to bring elevated levels of luxury to the region’s hospitality scene and provide a truly five-star experience for well-heeled travellers heading to Romania.” – Bernold Schroeder, Chief Executive Officer of Kempinski Group and Chairman of the Management Board of Kempinski AG

A collection of 120 lakeside rooms and suites in the main hotel will be augmented by extensive spa and wellness facilities that will tap into the healing powers of the mountain landscape, while three dining outlets will showcase the flavours of Romanian and international cuisine. A conference centre and events space with stunning mountain views provide a blank canvas for spectacular corporate events and summer weddings.

Beautiful location with great development potential

Behind a sleek, contemporary façade, the hotel promises a minimal, naturalistic aesthetic, with natural building materials, flowing organic lines and interiors that reflect the landscape of the Carpathian Mountains.

“Poiana Brasov is without doubt one of the most attractive parts of Romania and holds great development potential,” says Mircea Cotiga, CEO and Founder, Rock Holding.

Poiana Brasov is a gateway to some of the most spell-binding landscapes in Central Europe and a magnet for outdoor aficionados. From snow-packed winter ski holidays to adventurous summer escapes, the region provides a year-round destination for outdoor pursuits.

Guests staying at Kempinski Poiana Brasov mountain resort will have direct access to almost 24 kilometres of ski slopes on the flanks of the Postăvarul Massif. In less than 45 minutes, guests can reach some of the other must-see sights of Romania, including Bran Castle, home of Count Dracula, the fairy-tale spires of Peles Castle and the mighty walls of Rasnov Fortress.

Direct flights from cities including Dubai, London, Brussels, Barcelona, Munich, Stuttgart, Tel Aviv and Geneva serve the new Brasov-Ghimbav International Airport, a 30-minute drive from the hotel, while the larger Bucharest International Airport can be reached in 2.5 hours. 


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